October, 2016 | Dr. Rooksby’s inaugural book publication is available for order from Amazon Prime or Kindle.  He’ll be planning events to spread the word about this innovative Intellectual Property topic, stay tuned for updates.

The Inside Flap:

Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands.

And Professor Rooksby discussing the book in his own words:

Order it Now on Amazon!  The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters